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Toronto Adult Entertainment: Study: ‘Green’ shoppers more likely to steal and cheat

December 21, 2009 · No Comments

A reported study by the University of Toronto’s Rotman’s Business School, examined a sample of people who were asked to purchase goods at a grocery store. Those who gathered more ‘green’ or environmentally friendly items were less likely to later share money with an anonymous recipient or more likely to lie or cheat on a subsequent quiz.
Moral licensing is a growing field of research that offers insight into amoral behavior by examining how people regulate morality. It puts forward the idea that people who feel morally satisfied from an accumulation of good acts are granted a ‘license’ to engage in less ethical behaviors and vice versa.
For example, Tiger Woods who is a dedicated and sensational golf professional and philanthropist, was found to “fritter it all away with a few nights of extramarital indiscretion”. Former New York Governor Eliot Spitzer is another, who was found consorting with prostitutes after publicly stamping out organized crime and corporate illegality.

See the full article from “DigitalJournal.com”

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